Transforming Recruitment for Majela Human Resource & Labour Consulting

Case Study: Transforming Recruitment for Majela Human Resource & Labour Consulting
Industry: Human Resources & Recruitment

Challenge:
Majela HR, a leading South African HR and recruitment consultancy, faced significant challenges with its outdated online presence. Their existing website lacked functionality, hindering efficient job postings, candidate analysis, and communication with applicants. Specific pain points included managing high applicant volumes, inefficient communication channels, and difficulty in tracking applicant data.

Solution:
ADigital partnered with Majela HR to revamp its recruitment process with a comprehensive online platform. Key features of the new solution included:

Modern Design and User Experience: A fresh website design improved candidate engagement and streamlined the application process.
Job Posting Portal: A dedicated portal enabled easy job postings with detailed descriptions and requirements.
Applicant Tracking System (ATS) Integration: An integrated ATS facilitated efficient resume management and filtering.
Data-Driven Insights: Integration with Google Analytics provided valuable data for optimizing job postings and attracting relevant candidates.
Scalable Email System: A scalable email infrastructure ensures smooth communication with applicants.
Automated Email Filtering: Automated filters streamline application management based on predefined criteria.

Results:
The collaboration with ADigital empowered Majela HR to achieve the following:

Enhanced Candidate Experience: The user-friendly platform simplified the application process, attracting a wider pool of qualified talent.
Improved Efficiency: Automation and ATS integration significantly streamlined the recruitment process, saving time and resources.
Quantifiable Impact: Increased website traffic by 225%, reduced administrative workload by 90%, and improved candidate quality by 55%.
Data-Driven Decision Making: Google Analytics insights optimized job postings, resulting in a 70% increase in relevant applications.
Future Expansion: Plans for mobile optimization and additional integrations to further enhance the user experience.

Conclusion:
The successful collaboration between ADigital and Majela HR showcases the transformative power of a modern recruitment platform. By addressing specific pain points and leveraging innovative technology, Majela HR now stands as a leader in South African HR and recruitment, attracting top talent and driving business growth