Business explainer

A Successful News Site Development

Introduction:
Businessexplainer.co.za is a news website created by our ADigital Web Solutions team for a client in the media business. The website aims to serve its readers with intelligent and up-to-date business news, covering a wide range of industries, financial updates, market trends, and entrepreneurship subjects. The client’s major goal was to quickly build a strong online presence and acquire a large readership.

Project Scope and Objectives:
The project commenced with a detailed consultation with the client to understand their requirements and goals for the news website. The key objectives of the development were:
1. Create an intuitive and user-friendly website design to enhance the user experience.
2. Implement a robust content management system to facilitate easy content publishing and updates.
3. Optimize the website for search engines to improve its visibility and organic reach.
4. Develop a responsive design to ensure a seamless experience across various devices.

5. Establish a strong social media presence to attract and engage with the target audience.
Development and Implementation:

The development process involved a systematic approach to ensure timely and efficient execution.

Our team followed these steps:

1. Design and User Experience: Our design team crafted a clean, modern, and visually appealing layout for the website. Emphasis was placed on user experience, ensuring easy navigation and accessibility to different sections.
2. Content Management System (CMS): We integrated a customized CMS that allowed the client’s team to publish, edit, and organize articles efficiently. The CMS also facilitated the categorization and tagging of news items for easy retrieval and presented related articles to the readers.
3. SEO Optimization: To improve the website’s search engine ranking, we performed comprehensive keyword research and implemented on-page SEO techniques. This involved optimizing meta tags, URLs, and ensuring content adhered to best SEO practices.
4. Responsive Web Design: With the increasing number of users accessing websites through mobile devices, we developed the site with a responsive design to ensure optimal performance and display on various screen sizes.
5. Social Media Integration: We integrated social media sharing buttons and widgets to enable readers to share articles easily across different platforms. This helped to drive more traffic to the website and increase its visibility.

Performance and Results:

The website was launched on the specified date, and from the beginning, it received positive feedback from users for its design, functionality, and quality of content. As a result, the website’s growth was impressive.
Milestone: 100K Views in 3 Months
Within just three months of the website’s launch, Business explainer.co.za surpassed the 100,000 views mark. The website’s performance exceeded expectations, and it quickly became a reliable source of business news in the target market.

Factors Contributing to Success:
1. Quality Content: The website consistently delivered high-quality, well-researched, and engaging content, which attracted and retained a loyal readership.
2. User-Friendly Design: The intuitive and easy-to-navigate design kept users engaged, reducing bounce rates and increasing the average time spent on the website.